When thinking of doing web design, one of the technologies you might be very interested in investing in is dynamic web design. This is a newer way of doing web design, with the point of reference being the static design which is what most people have been using for a long time. In a nutshell, the designation ‘dynamic’ refers to the way in which the page handles and provides information. By being dynamic, it simply means that the page has the capacity to change its content or look in an automated manner. In order to do this, it’s often necessary to come up with a set of criteria that will be used for the dynamism, such as time of day or the location from which the user is accessing the site.
A practical example
A practical example of this is when you have a site that is visited by many people from all over the world. By virtue of the fact that it’s written in English, it means that people from other parts of the world such as Asia might not have an easy time going using it. This way, you are likely to end up losing revenue, since you would be limiting the number of people who can visit the site. In such a case, you can take advantage of dynamic design to ensure that the entire page is translated depending on the location of the person visiting it.
What should be your end point?
As is the case with any other type of application of technology, you should not use dynamic web design just for the sake of it, though this is entirely possible. When running a site such as a commercial one, you should aim to ensure that this technology is used to make the site more practical for each visitor who comes to the site. Some of the ways of doing this include:
• Making sure that the site’s settings such as the page are suited to the type of visitor who visits the site.
• Displaying information that is based on the visitor’s variables. For instance, when you use the site to sell merchandise, you can change the prices to a currency that matches the location of the individual is from to make it easier for them to shop. This familiarity can do a lot in encouraging them to buy from that site.
• Changing the content on the site regularly. This makes the site always fresh without forcing you to keep editing and adding new content.
Can it go wrong?
When you decide to use dynamic web design, you will end up with a site that is more complex than a regular one. This also means that there is a bit more potential for things to go wrong if this is not handled properly. Ideally, any dynamic web design needs to be handled by a party that has a lot of experience in this in order for you to fully benefit from it. This will give you the opportunity to take advantage of things such as accepted standards to do the web design. It will also ensure that doing things such as maintenance will not create more problems than it solves, something that is usually common in complex websites.
In summary, whether you are getting a site for commercial or other reasons, you should definitely think about using dynamic web design for it. This is the only way to make the page come alive. It will also make it easier for any person visiting the site to get the most out of it, and they are likely to visit it again just because of this.